CarFax
Facebook,
Google+, Twitter, Pinterest, LinkedIn
They
are using their Twitter, Google and Facebook accounts heavily, not so much with
the other ones
About
3 hours ago for Twitter, Google and Facebook
They are using their social media very well, getting people involved and informing them of the latest Car, SUV and Light Truck News
They are using their social media very well, getting people involved and informing them of the latest Car, SUV and Light Truck News
AutoCheck
Autocheck does not have any links to social
media on their site that I can see
The only related social media could find was
for AutoCheck’s Parent Company Experian Auto which did not really relevant
information for customer’s on their Twitter account, but more industry insider
info instead
Their Twitter account was posted to three
days ago
They are not taking advantage of all the
social media platforms available and the ones they are they do not seem to be
doing a good job with
CycleChex
Facebook
They rarely post to their account but the
info they do post is relevant to their customer base
About 6 months ago, it seems like they do not
really have any type of following on social media
This is the worst example so far, with pretty
much no regular posting
Rig Dig
They do not advertise any social media links
on their website that I can see
I was able to find a Twitter account for
their company, but it seems they are using it sparingly and the information is
dated
About 3 months ago was their last activity on
their Twitter Account as far as I can tell
When they were posting, they were posting
good relevant information and they were posting regularly, but not anymore.
InstaVIN
Twitter, Facebook and Google +
The links to their social media weren’t
working except for Google + and that was not used in years.
I was able to find a Twitter account that
also did not appear to have been used in years
They seemed to have been posting relative
information for their customers previously, but are not doing so anymore
At the end of this
assignment, it has really opened my eyes to see that my competition is slacking
heavily. The only company really trying to maintain any type of social media
presence out their steadily is CarFax, and they specialize in a different
market. Since they focus on Cars, SUV’s and Light Duty Trucks, and my
businesses specialize in Motorcycles, Heavy Duty Trucks, RV’s and Buses, it
seems like the time is right for me to really double down and push even harder
to grow the social media accounts for my businesses. It looks very
unprofessional when a customer tries to reach out to these companies by means
other than their websites, when most of them do not even have any active social
media accounts to reach out to them at.
If I want to be taken
seriously by my customer base, not only do I have to provide relevant and
useful information for the customer, but I also have to do so regularly to show
them that we are available to be reached by other means than just our website
or a telephone call. To be successful at marketing the site through social
media, it is important to try and see things from the customer’s perspective
and try to post things that they will find interesting and helpful to hopefully
get their potential business in the future.
Many different companies
offer Generic Vehicle Information, and that is the reason why I have started
the niche websites that I have. By focusing on certain specialty markets, it
will allow me to provide the best and most relevant information to certain
customers without them having to dig through a bunch of irrelevant to them info
just to find what they are really looking for.
Blogs I commented on this
week:
Ashley Enders
Marcela Valdez
Kristi Pope
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