I started the Facebook Page for my business back in December of 2010. I really did not use it much until the last year or so when I added a blog to my site and started cross posting the blog articles on all my business social media accounts. Currently we have 305 followers and typically I post on the page about 5 times a week.
The first company I chose to check out is CarFax, they are making very good use of their page and even had a post as recent as 2 hours ago from writing this. They seem to post lots of questions with links to articles with the intent of getting potential customers to engage in a conversation. They are also using video which can be very appealing and draw a lot more attention that just using photos. They are posting multiple times every day and seem to be doing every day of the week. I think their cover photo should show a wrecked car and a fixed one, so that is one thing they could work on and that I may implement on my own page.
The second company I decided to check out is VINCheckPro, they are not making such good use of their page in my opinion. They do not post often, they post links without pictures or engaging text, and they only post about 2 times a month or so. Some of the posts are repeat posts which shows their lack of original content. Their page setup is nice with a good professional looking cover photo and their logo for their profile picture. There are many ways that they could improve their page, probably too many for me to list here, and from a potential customers standpoint that is a big turnoff with potential lost sales being a result.
I could only find two companies with Facebook pages that were active so unfortunately I was unable to do a third.
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