Visual Media works for the type of business that I am in because people are always looking for new information and content that relates to their vehicle(s). In addition, when people are looking to buy or sell their vehicle, the most up to date trends and pricing can be invaluable information that can make the transaction much easier. Many customers are also very keen on knowing about safety recalls as soon as they become available, so that they can be repaired faster and be back on the road safely.
Unfortunately in my line of work there is not much competition on social media. However, I did see that CarFax is heavily active on social media. After checking their twitter account I found that they too are posting about recalls, but instead of posting specific recalls, they instead are going about it in a more generic fashion. For example, today they had a post with a picture of the state of New York saying that they are in the top 5 states in the country that have vehicles with outstanding unperformed factory recalls.
They post multiple times a day every day of the week and they have over 3,300 follower currently so it seems to be working quite well for them. However, after scrolling through a few days of their posts, it seems like their customer engagement is quite low. I did not see very many shares, likes or comments on their posts, which shows that even though they are active on social media, their customers do not appear to be interacting with them on that platform. Their last post was just about 5 hours ago and their ratio of posts to engagement is very low. I decided to follow CarFax for this assignment.
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