Facebook offers several different basic formats for advertising through their site that includes the following categories: Photographs, Videos, Slideshows, Canvas, and Collections. They also offer several different advertising formats for specific objectives which include the following categories: Lead Ads, Dynamic Ads & Link Ads.
Using Banner ads is another great form of advertising that would be potentially beneficial to my business. Twitter also has several different advertising campaigns which include the following categories: Website Visits, Followers, Brand Awareness & Tweet Engagements.
I think that using Facebook, Instagram and Twitter for advertising can be very beneficial. I would probably focus the most on Link ads on Facebook/Instagram and focus on Website Visits/Brand Engagement on Twitter. The reason being is because I am more concerned with conversion than I am clicks. I would estimate a budget of around $10 a day to start & advertising being done every day.
I have tried boosting posts before and targeting certain demographics on Facebook in the past. I did receive a lot of clicks, but not a lot of conversions so I discontinued that practice and enrolled in this class with the hopes that I would learn a better strategy.
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