After reading the chapter and assignment as well as reviewing all of the features that Google Analytics has to offer, there are a lot of different categories that I would be interested in keeping track of.
The first and most important feature for my business, would be the Funnel Analysis, which would allow me to see exactly where customer's are finding the site and coming in from, and to see exactly what the customer is doing on the site. This way, it will be easy to see where the traffic is being lost and where future improvements can be made.
In addition to that, the Audience Demographics feature seems like a very applicable category for my business. That can help me to decide how to allocate my Adwords budget to ensure that I am reaching the best target market for the money that I am spending.
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