Tuesday, May 16, 2017

Week 15B - Facebook Insights

After navigating to the analytics section of my business Facebook page, and then to the insights page and setting the date range to the last week per the instructions, it is easy and clear to see exactly how my page has improved and where improvements can be made.

While the page views and page likes have increased significantly, the reach, post engagement and videos have actually decreased slightly. I can attribute this to me not posting as many videos this week, and also to not having as many recalls to post.

 It is clear that by tracking the insights and making adjustments by doing A/B testing and other common practices of the like, I can easily increase all of the categories over time.

1 comment:

  1. Hello, I took a look at your Twitter, FB, IG feeds. It looks like you have been an active business or a while and/or many people like motorcycles! Your business seems pretty straight forward, you check vin #'s for used bike sales. Great about section on your website. I linked right to your website from the FB page. It looks like you enter a Vin and maybe you collect payment once the # is entered? It looks like you have a good social media marketing strategy and that it is working for you.
    best,
    Laura

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