Based upon the variables identified in recent lectures, there are several tools that I will be implementing into my online marketing strategy. Most certainly, using the free tools such as Google Analytics and Facebook Insights can help to determine what strategies are effective and which ones are ineffective. In addition to that, using the paid services such as adwords and other PPC marketing methods would be extremely effective after developing a target demographic and psycho graphic customer base.
I think that by spending a few hours a week on research and development of a marketing strategy for social media, it could be very beneficial to my business. The reason being that I am not an expert yet and I need to do a lot of testing to find the right target market, all while on a limited small business marketing budget.
I chose the google and facebook tools that I did because they seem to be the easiest to narrow down a specific target market with. Since I do not have a huge marketing budget currently, it is imperative to make sure that every dollar spent is being maximized to ensure the most number of conversions.
I plan to continue blogging daily on my sites as well as to keep cross posting my blog articles on all of our social media platforms. I hope that this will continue to increase the number of people who visit the site and find out about us, because nobody can use the service until they find out about it.
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